language virus theory origins and similarity to burning man

so this link will take you to some info on the original ws burroughs idea of the viral language: http://en.wikipedia.org/wiki/The_Nova_Trilogy.

I was also thinking about the viral nature of burning man. I think that it is interesting, annoying and scary the way people use burning man as a label, a way of categorizing certain types of art or dress. for example, if people have a certain kind of hair and dance or play a certain type of music, they can be lumped in the bm category easily, when their original motivation, like the culture of bm itself, came from somewhere else. maybe it is a lazy way of forgetting or not admitting ones ignorance: I don't know where these people came from or how they got their ideas but I am too lazy to wonder about it so I will just label them as burners. it's a virus, I think, like bm itself, which infects and lives off its hosts, and I am mixing my metaphor.

I love bm don't get me wrong. just don't assume and overuse the label, please.