SOA, Virtualization, and Exteria

This is a great quote from Information Week that relates to one of the products I sell, an integration/soa platform:

"What virtualization does for hardware, SOA does for software. Programmers need no longer develop each application separately; SOA lets them build apps from simple services that can be used over and over. Those programmers are, increasingly, business analysts who use model-based development environments and never have to write a line of code."